JetBlue Airlines 2009 Annual Report Download - page 4

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A Look Ahead
We enter our second decade with excitement and optimism. With safety and security always our top priorities,
we are pursuing our goal of being “Americas’ Favorite Airline” – for our crewmembers, customers and
shareholders. Through careful management of our fleet, innovative revenue initiatives and cost discipline, we
believe we have laid a foundation for future sustainable growth.
We will continue to make prudent investments in our brand designed to generate more revenue. For example,
we recently transitioned to a new customer service and reservations system, Sabre, which allows us to better
grow our business and revenue streams. Specifically, this new system provides the flexibility and robust tools
to expand the products and services offered to our customers, including pricing flexibility that enables us to
attract more business customers, broader ancillary revenue opportunities and deeper airline partnerships.
The airline environment can change very quickly, whether driven by fuel price volatility or an economic
recession or the restructuring actions of our competitors. Despite many challenges in 2009, we were profitable
in all four quarters and generated positive free cash flow, all while cultivating our unique culture and brand.
The work we have accomplished in recent years to bolster liquidity, slow our growth and strengthen our
network has positioned us to succeed going forward.
On behalf of our 12,000 dedicated crewmembers, who deliver The JetBlue Experience, we thank you for your
continued support.
Most Sincerely,
Dave Barger
Chief Executive Officer