Jamba Juice 2007 Annual Report Download - page 8

Table of Contents
example being the introduction of the “Sixteen,” a 16-ounce size offering, introduced to satisfy customers’ demands for smaller smoothies and increase usage
occasions. As energy drinks have continued to gain momentum, we introduced Matcha Green Tea Creations TM and the Acai SuperchargerTM with Guarana to
provide a healthy, inventive, and high energy option for our customers. We anticipate devoting additional resources to our research and development team in an
effort to build upon recent new product successes and take our product innovation abilities to the next level. While there is no certainty that product
development efforts will lead to the introduction and success of new product offerings as well as a potential increase in gross margins, we will continue to use
these new resources to try to develop fresh concepts that appeal to customers at any time of day and in any weather or season.
Customer Service: Our team members are responsible for the high level of customer service that is a key component of our success. Team members
warmly greet customers upon entering the store and efficiently deliver their order in a timely manner. With a highly customized product, operational efficiency
is vital to achieving high levels of throughput. Our team members not only deliver the customers’ orders quickly, they also transfer the fun and energy they
gain from working at Jamba Juice to the customers. Our management believes continuing to deliver high-quality customer service will differentiate us in the
marketplace and drive long-term customer loyalty.
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We try to provide our customers a positive experience by promoting interaction with our team members and encouraging a healthy, active lifestyle. Our
goal is to build a powerful relationship with customers that transcends our core smoothie product line and goes beyond the four walls of our stores. We strive
to form this bond with our customers based on quality, trust, and integrity. To achieve this goal, we seek to hire customer-service-oriented people who exhibit
our culture and values. We train members to deliver a high-quality customer experience and we provide team members with financial incentives and
opportunities for advancement when they fulfill service expectations. Supported by the “theater” of the fully displayed production process, we believe that the
Jamba Juice experience is a competitive advantage.
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The successful development of the Jamba brand has positioned us well to extend our product offerings outside of our stores. While our product is
already highly portable and convenient, the opportunity to develop a Jamba product line available in other outlets and formats would expand the brand touch
points and product usage occasions available to consumers. Our branding team will ensure that any product extensions fit the Jamba message and standard of
product quality. As an example, we believe our strong association with premium, flavorful beverages would translate well into  beverages
available in a variety of retail locations. We are currently engaged in activities to determine the opportunity and validity of a  line of beverages.
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Our Operations team is the foundation for our performance and vital to long-term growth. We recruit and retain leaders with broad experience in
management and our industry.
We support our store operations with a combination of Regional Directors of Operations, District Managers and General Managers at each store.
Maintaining our corporate culture is essential as we continue to expand, and we believe that it is critical to developing our brand and ensuring our
continued success. We believe team members are the key to our success
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