Jack In The Box 2010 Annual Report Download - page 10

Table of Contents
Ms. Graham has been Senior Vice President and Chief Marketing Officer since September 2007. She was previously Vice President
and Chief Marketing Officer from December 2004 to September 2007, Vice President of Marketing from May 2003 to December 2004 and
Vice President of Brand Communications and Regional Marketing from July 2002 to May 2003. Ms. Graham has 20 years of experience
with the Company in various marketing positions.
Mr. Watson has been Senior Vice President since September 2008 and Chief Development Officer since November 2007. Mr. Watson
served as Vice President, Restaurant Development since rejoining the Company in April 1997. Mr. Watson has 24 years of experience
with the Company in various development and franchising positions.
Dr. Blankenship has been Vice President, Human Resources since November 2009. He was previously Vice President, Human
Resources and Operational Services since October 2005. He was Division Vice President, Human Resources from October 2001 to
September 2005. Dr. Blankenship has more than 13 years experience with the Company in various human resource and training
positions. Effective the beginning of fiscal 2011, he was promoted to Senior Vice President and Chief Administrative Officer.
Ms. DiRaimo has been Vice President of Investor Relations and Corporate Communications since July 2008. She previously held
various positions with Applebee’s International, Inc., including Vice President of Investor Relations from February 2004 to November
2007. Ms. DiRaimo has more than 27 years of corporate finance and public accounting experience.
Mr. Beisler has been Chief Executive Officer of Qdoba Restaurant Corporation since November 2000 and President since January
1999. He was Chief Operating Officer from April 1998 to December 1998.
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The Jack in the Box and Qdoba Mexican Grill names are of material importance to us and each is a registered trademark and service
mark in the United States. In addition, we have registered numerous service marks and trade names for use in our businesses, including
the Jack in the Box logo, the Qdoba logo and various product names and designs.
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Restaurant sales and profitability are subject to seasonal fluctuations and are traditionally higher during the spring and summer
months because of factors such as increased travel and improved weather conditions, which affect the public’s dining habits.
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The restaurant business is highly competitive and is affected by population trends, traffic patterns, competitive changes in a
geographic area, changes in consumer dining habits and preferences, new information regarding diet, nutrition and health, and local and
national economic conditions, including unemployment levels, that affect consumer spending habits. Key elements of competition in the
industry are the type and quality of the food products offered, price, quality and speed of service, personnel, advertising, name
identification, restaurant location and attractiveness of the facilities.
Each Jack in the Box and Qdoba restaurant competes directly and indirectly with a large number of national and regional restaurant
chains, as well as with locally-owned and/or independent restaurants in the quick-service and the fast-casual segments. In selling
franchises, we compete with many other restaurant franchisors, some of whom have substantially greater financial resources and higher
total sales volume.
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Each restaurant is subject to regulation by federal agencies, as well as licensing and regulation by state and local health, sanitation,
safety, fire, zoning, building and other departments. Difficulties or failures in obtaining and
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