Jack In The Box 2007 Annual Report Download - page 22

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Officer of the ProCare division from September 2000 to February 2002, and Vice President, Finance from July 1995
to September 2000.
Mr. Rudolph has been Senior Vice President, General Counsel and Corporate Secretary since November 1,
2007. Prior to joining the Company, he was Vice President and General Counsel for Ethical Leadership Group, a
consulting firm based in Wilmette, Illinois, providing strategic consulting in ethics, compliance and corporate
responsibility for major corporations worldwide from January 2006 to October 2007. He was a partner in the
Washington, D.C. office of Foley Hoag, LLP from August 2003 to December 2005 and in solo practice from April
2003 to July 2003. He was a Vice President at McDonald’s Corporation from March 1998 to March 2003 where,
among other roles, he served as U.S. and international general counsel. Before joining McDonalds, Mr. Rudolph
spent 15 years with the law firm of Gibson, Dunn & Crutcher LLP, the last seven of which he spent as a litigation
partner in the firm’s Washington, D.C. office. Mr. Rudolph has more than 24 years of legal experience.
Mr. Cetti has been Senior Vice President, Human Resources and Strategic Planning since July 2002. From
October 1995 to July 2002, he was Vice President, Human Resources and Strategic Planning.
Dr. Theno has been Senior Vice President, Quality and Logistics since May 2001. He was Vice President,
Technical Services from April 1994 to May 2001.
Ms. Graham was promoted to Senior Vice President, Chief Marketing Officer effective October 1, 2007. She
was Vice President, Chief Marketing Officer from November 2004 to October 2007 and Vice President, Marketing
July 2002 to November 2004. She was Division Vice President, Marketing Services and Regional Marketing from
April 2000 to July 2002, and Director of Marketing Services from October 1998 to July 2002.
Mr. Beisler has been Chief Executive Officer of Qdoba Restaurant Corporation since November 2000 and
President since January 1999. He was Chief Operating Officer from April 1998 to December 1998.
Trademarks and Service Marks
The JACK IN THE BOX,QUICK STUFF and Qdoba Mexican Grill names are of material importance to us and each is
a registered trademark and service mark in the United States. In addition, we have registered numerous service
marks and trade names for use in our businesses, including the JACK IN THE BOX logo, the Qdoba logo and various
product names and designs.
Seasonality
Restaurant sales and profitability are subject to seasonal fluctuations, and are traditionally higher during the
spring and summer months because of factors such as increased travel, and improved weather conditions, which
affect the public’s dining habits.
Competition and Markets
The restaurant business is highly competitive and is affected by the competitive changes in a geographic area,
changes in the public’s dining habits and preferences, new information regarding diet, nutrition and health, local and
national economic conditions affecting consumer spending habits, population trends and traffic patterns. Key
elements of competition in the industry are the type and quality of the food products offered, price, quality and
speed of service, personnel, advertising, name identification, restaurant location and attractiveness of the facilities.
Each JACK IN THE BOX and Qdoba restaurant competes directly and indirectly with a large number of national
and regional restaurant chains, as well as with locally owned quick-service restaurants and the fast-casual segment.
In selling franchises, we compete with many other restaurant franchisors, some of whom have substantially greater
financial resources and higher total sales volume.
Regulation
Each restaurant is subject to regulation by federal agencies, as well as licensing and regulation by state and
local health, sanitation, safety, fire, building and other departments. Difficulties or failures in obtaining any required
permits, licensing or approval could result in delays or cancellations in the opening of new restaurants.
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