Isuzu 2007 Annual Report Download - page 16

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In implementing our Mid-term Business Plan of aggressive
investment as a stepping stone to continuous growth, Isuzu
continues apace with the development of globally strategic
products and enhancing organizational capabilities and
strengths in both products and markets, to establish a solid
business foundation.
SEE technology provide the keys to growth
Isuzu’s on-going pursuit of making the best CVs in the
world is based on creating a global design and standard,
through the development of our advanced “SEE technolo-
gies” that focus on three core areas critical to reliability and
customer satisfaction: Safety, Economy and Environmental
performance. We believe maintaining our technological
advantage in these core areas will provide the springboard
for global growth.
Environment-friendly I-CAS solutions
At the heart of our research and development initiatives
is I-CAS, the Isuzu Clean Air Solutions system, that aims to
maximize the excellent fuel efficiency and low CO2 emission
advantages of the DE, while integrating the three essential
technologies of combustion optimization, after-treatment and
comprehensive electronic control, to reduce exhaust gases,
further lower CO2 emissions, while boosting power output.
As a result, Isuzu has become a world leader in electronic
Our development philosophy of “Gaining the trust of
people everywhere” is at the heart of our shift from
designing and manufacturing vehicles for specific
markets, to creating a global standard for performance
and quality in each of our vehicle categories—and
ultimately growing closer to and satisfying each and
every customer, wherever in the world they may be.
This philosophy is realized in our new global models
that integrate our latest technologies and meet the
most stringent emission standards in the world.
control technology for DEs, which optimizes the running of
each engine in relation to operating conditions.
Rationalizing global development and manufacture
In both the development and manufacture of new
products, Isuzu has engaged in major changes. A new com-
mon development platform for light-duty and medium-duty
trucks incorporates extensive use of digitalization for virtual
engineering at the development stage, a modular approach
to making cabs and frames, together with integration of
engine, transmission and axle components. As a result, it
has enabled us to significantly reduce the overall number
of unique parts required and reduce engineering costs, as
well as the total capital investment required to design and
ramp up production of a new model—at the same time as
enhancing overall quality.
New ELF takes a global approach
The 6th generation new ELF light-duty truck is a
significant release for Isuzu. The first all-new ELF model in
13 years, it offers a universal Isuzu standard for advanced
safety, operating efficiency, and environmental performance
that is suitable for use worldwide. Winner of a 2006
Good Design Award in Japan, the new ELF features a
spacious, highly functional cab. Computer-aided design
analysis contributed to a strong cab and overall weight
Growing closer to
our customers
Isuzu Developments n Isuzu Motors Limited Annual Report 2007