Ingram Micro 2011 Annual Report Download - page 17

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computing solutions, particularly within the growing data center market. In addition, we have a strong AIDC/
POS business. We serve as the only global distributor in this specialty area, based on currently available data.
Progress made in establishing our mobility business positions us to take advantage of the high-growth tablet and
smartphone categories. We also continue to build our presence in CE, physical security and digital signage, all of
which support our strategy of diversifying revenue streams and expanding addressable markets. Overall, we
believe that our diversified and evolving product portfolio will provide a solid platform for continued growth.
Services
We offer a variety of services to our customers and suppliers, and, in some instances, to end-users on behalf
of our customers. Our services may be purchased individually or in combination with other services, or they may
be provided along with our product sales. Our services include:
•supply chain services (product procurement, inventory management, order management and fulfillment,
reverse logistics, transportation management, customer care, credit and collection management services);
•integration services (compatibility assurance, order configuration, drop ship to end-users);
•technical support (real-time, multi-vendor support; certified technical expertise; technology help desks;
pre-sales consultative support);
•training services (manufacturer-certified, self-study and instructor-led training courses for resellers and
end-users);
•financial and credit services (credit lines extended to resellers and to end-users on behalf of resellers,
end-user leasing programs);
•marketing services (targeted marketing activities including direct mail, external media advertising,
telemarketing campaigns, national and regional trade shows, web-based marketing);
•business intelligence services (use of data analytics tools to analyze our extensive database of end-user
records for the creation of a variety of highly targeted, customizable marketing and sales campaigns);
•e-commerce services (EDI-, XML- and web-based electronic links to reseller customers to enable
electronic transactions);
•reseller community hosting services (Ingram Micro-enabled communities of resellers bound by a
common specialized focus (e.g., government and SMB) that are provided with connections and resources
to grow their specific businesses);
•managed services (help desk services, security solutions, device monitoring and management, hosting
services and business continuity);
•cloud services (messaging and collaboration, security solutions, back-up and recovery);
•professional services (IT staffing solutions, warranty services, IT asset disposition); and
•mobility activation services.
We believe that many of our service offerings provide a means of expanding our revenue streams while
distinguishing us from competitors. Our service offerings continue to evolve with changing market dynamics and
partner needs.
Under Ingram Micro Cloud in North America, we have built a catalog of more than 41 solutions from more
than 25 vendors. Based on publicly available information, we believe that we are a leading aggregator of cloud
services in the IT channel. Our North American operation launched a transactional marketplace in October 2011,
providing a multi-vendor source for resellers seeking to offer cloud computing solutions to their customers. Our
work in the cloud environment was recognized with the “CIO 100” award, presented by CIO Magazine to salute
technology innovation. Our other regional operations are actively building cloud services offerings and pilot
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