Incredimail 2011 Annual Report Download - page 4

PRELIMINARY NOTES
Terms
In November 2011, the Company changed its name from IncrediMail Ltd. to Perion Network Ltd.
As used herein, and unless the context suggest otherwise, the terms "Perion", "Company", "we", "us" or "ours" refer to Perion Network Ltd.
References to
“U.S. dollars,” “U.S.$” and “$” are to the lawful currency of the United States of America, and references to “NIS”
are to New Israeli Shekels, the lawful currency of
the State of Israel.
Forward-Looking Statements
This annual report on Form 20-F contains forward-
looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended
(the "Exchange Act"). Forward-
looking statements relate to future events or our future financial performance and involve known and unknown risks, uncertainties and
other factors that may cause our, or our industry’
s, actual results, levels of activity, performance or achievements to be materially different from any future results,
levels of activity, performance or achievements expressed, implied or inferred by these forward-looking statements. In some cases, you can identify forward-
looking
statements by terminology such as "may", "will", "should", "could", "would", "expects", "plans", "intends", "anticipates", "believes", "estimates", "predicts",
"projects", "potential" or "continue" or the negative of such terms and other comparable terminology.
Although we believe that the expectations reflected in the forward-
looking statements are reasonable, we do not know whether we can achieve positive future
results, levels of activity, performance, or goals. Actual events or results may differ materially from our current expectations. All forward-
looking statements included
in this report are based on information available to us on the date of this report. Except as required by applicable law, we undertake no obligation to update or revise
any of the forward-
looking statements after the date of this annual report to conform those statements to reflect the occurrence of unanticipated events, new
information or otherwise.
You should read this annual report and the documents that we reference in this report completely and with the understanding that our actual future results,
levels of activity, performance and achievements may be materially different from what we currently expect.
Factors that could cause actual results to differ materially from those expressed or implied by the forward-
looking statements contained in this annual report
include:
• our dependence on the web browsing environment and ability to adapt to its continuing evolution;
• our ability to manage our growth, including the integration of acquired companies;
• our ability to establish and increase market acceptance of our products;
•
our dependence on a limited number of possible customers in general and one dominant customer in particular for search generated revenues;
•
our dependence on the availability and openness of other PC and Internet platforms;
•
our ability to adopt to new and increasingly popular mobile platforms in a timely fashion;
•
our dependence on a small number of products and our ability to continually enhance these products and to develop new products that achieve
widespread market acceptance;
•
our dependence on search related revenues and our ability to maintain substantial revenues from "search" activities and further increase these revenues;
•
our ability to cause continued and increasing installation of our products;
•
our ability to offer and subsequently continue to direct search activity from substantial number of consumers;
•
our ability to establish a trusted brand name, particularly in light of our recent name change;
•
our ability to develop additional ways to distribute and sell our products;
•
our ability to hire and retain key personnel;
•
our ability to protect our intellectual property rights;