Incredimail 2011 Annual Report Download - page 113
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PERION NETWORK LTD. AND ITS SUBSIDIARIES
(Formerly: Incredimail Ltd.)
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)
NOTE
7:
-
GOODWILL AND OTHER INTANGIBLE ASSETS, NET
(Cont.)
b.
Other intangible assets, net
Net other intangible assets consisted of the following:
Useful
December 31,
life
2010
2011
Original amount:
Capitalized software development costs
3
$
-
$
739
Capitalized content costs
3
413
503
Domain
3
35
52
Technology
3
-
3,000
Trade name
10.25
-
1,870
Customer relationship 4.3-6.3
-
1,488
448
7,652
Accumulated amortization:
Capitalized software development costs
-
22
Capitalized content costs
215
329
Domain
31
39
Technology
-
333
Trade name
-
61
Customer relationship
-
262
246
1,046
Other intangible assets, net:
Capitalized software development costs
-
717
Capitalized content costs
198
174
Domain
4
13
Technology
-
2,667
Trade name
-
1,809
Customer relationship
-
1,226
$
202
$
6,606
c.
Amortization expense amounted to $ 90, $ 112 and $ 800 for the years ended December 31, 2009, 2010 and 2011, respectively.
d.
The estimated future amortization expense of other intangible assets as of December 31, 2011 is as follows:
2012
$
2,155
2013
1,809
2014
1,244
2015
303
Thereafter
1,095
$
6,606
F
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26