Huawei 2008 Annual Report Download - page 16

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Innovative Services
How to meet rapid trafc growth while boosting revenue?
The "Digital Flood" created by high definition, three-dimensional and "user-
generated" content is driving exponential increases in network traffic. At the
same time, the revenue growth rate lags far behind the trafc growth. Expanding
networks to handle the growth, while putting in place new services to enhance
revenue from the increased traffic will be a serious challenge confronting
operators.
Huawei Solution
-
Prot margin expansion
through innovative
applications and intelligent
trafc management
Value-added services and basic service foundation elements, including a unied
service development platform, convergent billing, personal entertainment, digital
home, digital media and advertising as well as ICT based enterprise solutions,
provide operators with the ability to support users with ubiquitous access to
entertainment and information, thus opening up a wide range of new revenue
opportunities.
In addition, Huawei's innovative technology has realized the delivery of a user
and service-based intelligent traffic management system that allows operators
to provide quality services and ensure quality of experiences, while improving
bandwidth utilization by up to 30%.
INNOVATIVE SERVICES13