Hertz 2009 Annual Report Download - page 10
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Please find page 10 of the 2009 Hertz annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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8
Driving for Fun… Hertz has expanded its
product offerings to capture a greater share
of the leisure travel market. At the end of
2008, the company launched a pre-paid rental
program, aimed at value conscious travelers,
providing a substantial discount in exchange
for pre-payment. This program delivered almost
$82 million of revenue in 2009. Hertz is also
committed to attracting younger travelers by
opening up the 21-25 year old market last year.