Harman Kardon 2010 Annual Report Download - page 26

Becker and Lexicon brand names. As a result of our well-established relationships with automobile
manufacturers, our engineers are engaged early in the vehicle design process to develop systems that optimize
acoustic performance and minimize weight and space requirements. Our Infinity branded car audio systems are
offered by Chrysler, Hyundai and Kia in the U.S. BMW, Daimler, Land Rover, General Motors and Saab provide
Harman/Kardon branded audio systems in their vehicles. Our premium Mark Levinson digital audio system is
offered by Lexus. Lexicon branded audio systems are standard in Rolls Royce vehicles and offered as an option
in Hyundai Motor Company’s new Genesis luxury coupe. Toyota and PSA Peugeot Citroën offer our JBL
branded audio systems. Hyundai Motor Company and Kia Motor Company also offer our JBL branded audio
systems in the Korean market.
Consumer
We manufacture loudspeakers under the Harman/Kardon, Infinity and JBL brand names for the consumer
home audio market. These loudspeaker lines include models designed for two- channel stereo and multi-channel
surround sound applications for the home and in a wide range of performance choices, including floor standing,
bookshelf, powered, low frequency, in-wall, wireless and all-weather as well as in styles and finishes ranging
from high gloss lacquers to genuine wood veneers. The JBL, Infinity and Selenium product lines also include car
loudspeakers, subwoofers, amplifiers and DSPs sold in the aftermarket. The JBL and Infinity products also
include marine speakers intended for use on boats.
We also offer a broad range of consumer audio electronics under the Harman/Kardon and Mark Levinson
brand names. Our Harman/Kardon home electronics line includes audio/video receivers featuring Logic 7, Dolby
Digital®and DTS®surround sound processing capabilities and multi-channel amplifiers, DVD players and CD
players.
In the multimedia market, we offer branded iPod docking devices such as JBL On StageTM, JBL On StageTM
Micro®JBL RadialTM, Harman/Kardon Go +PlayTM, and PC related devices such as JBL CreatureTM II, JBL
DuetTM, and Harman/Kardon Soundsticks®II. We also offer a variety of headphone devices under the JBL and
AKG brand names. Our products add greater functionality for computers, cellular telephones and MP3 players
such as the Apple iPod and the iPhone.
Professional
Our Professional products include loudspeakers and electronic equipment that are marketed under what we
believe are some of the most respected brand names in the industry, including JBL Professional, Crown,
Soundcraft, Lexicon, Revel, DigiTech, Mark Levinson, AKG, dbx, BSS, Studer and Selenium.
The Professional market is increasingly moving to digital technology. We believe that we are a leader in this
market. Our Professional segment derives value from our ability to share research and development, engineering
talent, technical expertise and other digital resources among our business units. Soundcraft, Studer, Crown, BSS,
Lexicon, DigiTech and dbx each have substantial digital engineering resources and work together to achieve
common goals.
Our Professional loudspeakers are well known for high quality and superior sound. JBL Professional
branded products include studio monitors, loudspeaker systems, powered loudspeakers, sound reinforcement
systems, cinema systems, surround sound systems and industrial loudspeakers. Our Selenium branded products
include line arrays, screen and portable systems and related technologies for public sound reinforcement.
Our Professional electronic products are recognized for high quality and reliability. We market these
products on a worldwide basis under various trade names, including Crown, Soundcraft, Lexicon, BSS,
DigiTech, AKG, dbx and Studer. These products are often sold in conjunction with our JBL Professional
loudspeakers and certain products, such as Crown amplifiers, are integrated into JBL loudspeakers.
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