Harman Kardon 2010 Annual Report Download - page 24

based on international standards, and sells a full line of products including loudspeakers, high quality line arrays,
multi-systems, amplifiers, drivers and other components related to the sound systems market. As a result of the
acquisition, we expect to expand our technologies in Brazil and Latin America and drive more business
opportunities across our Automotive, Consumer and Professional segments.
Results of Operations
Our results of operations depend on our sales of audio products and electronic systems in the automotive,
consumer and professional markets. Our products are sold worldwide, with the largest markets being the United
States and Germany. Significant portions of our net sales are denominated in Euros.
Our Strengths
World-class brand portfolio
We believe that our brands and the innovative technologies they represent—many of which Harman
pioneered—have helped establish our Company as a leader in the primary markets we serve. Our brand portfolio
includes such renowned names as AKG, Becker, Crown, Harman/Kardon, Infinity, JBL, Lexicon and Mark
Levinson. We have successfully leveraged these brands across our Automotive, Consumer and Professional
segments. Not only does this provide brand reinforcement and recognition across markets, but it also enables us
to share similar foundational technologies that differentiate us from our competitors.
Innovation and technological expertise
Harman believes that innovation is an important element to gaining market acceptance and strengthening
our market position. We have a history of leveraging our continuous technological innovation across all of the
markets we serve. We employ more than 2,000 engineers in strategically located technical centers around the
globe. We have a well-deserved reputation for delivering premium audio and infotainment solutions across a full
spectrum of applications. We believe that our technological innovation, the quality of our products and our
reputation for on-time delivery have resulted in a substantial amount of awarded business. We have a cumulative
estimated $12.2 billion of awarded automotive business. We believe this will position us well for follow-on and
new business with these existing customers.
Seasoned management team with extensive global experience
Our senior management team possesses substantial experience leading technology-oriented companies,
promoting profitable growth through continuous value-added innovation and providing guidance, leadership and
cost-discipline through challenging economic conditions.
Our Growth Strategy
Continued growth through innovation
We are focused on the next generation of audio and infotainment solutions that will blend advances in
wireless networking, streaming audio, hands-free connectivity, driver assistance, safety systems and more. Our
advanced software capabilities and acoustic expertise will work together to define emerging standards across all
of our segments.
We believe we can grow our business with automotive manufacturers through an increase in the number of
models offering our audio, navigation and infotainment systems; increases in per-vehicle content through the
provision of integrated infotainment and premium branded audio systems; higher penetration levels of high-level
audio and infotainment systems within existing models; and by providing systems that will continue to integrate
advanced driver assist safety measures as they evolve.
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