Harman Kardon 2008 Annual Report Download - page 9

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Harman’s Automotive Division has long set the standard for
branded audio, navigation and infotainment systems in the luxury and mid-range segments. An
estimated 20 million vehicles across the Americas, Europe and Asia are equipped with our systems
from our Becker, Harman/Kardon, JBL, Infinity, Lexicon, Mark Levinson and other brands.
Harman systems delight drivers and enthusiasts of the BMW 7 Series, Mercedes S-Class,
Rolls-Royce Phantom, Toyota Avalon and more. Our Mark Levinson brand is installed in the
full range of Lexus vehicles. We formed an exclusive global alliance this year with British audio
innovators Bowers & Wilkins, adding another premium name to the Harman brand portfolio.
A new long-term contract with global database provider NAVTEQ will help ensure Harman’s
continued leadership in digital mapping and location-based technologies.
Key automotive awards or launches during 2008 include the Audi Q5 Series, Porsche 911
Carrera, Hyundai Genesis, and Korea’s most expensive domestic sedan, the Ssangyong Chairman
– priced at more than $100,000. Italy’s Ferrari S.p.A. honored Harman with its 2008 Technology
Award, presented to partners who demonstrate unusual standards of excellence, innovation and
product development.
Harman also reported during 2008 that it was selected by Daimler AG to provide branded audio
systems for the next-generation Mercedes M-Class vehicle, expected to launch in 2011. The se-
lection continues a close relationship as a supplier of branded systems to Mercedes since 2002.
A Harman scientist models the
acoustic properties of a new vehicle
interior for optimum placement of
speakers to ensure perfect bass
performance for driver and
passengers.
The latest-generation Mercedes
S-Class features branded audio
systems from Harman/Kardon,
leveraging a close partnership that
spans over a dozen model plat-
forms from the German automaker.
Advanced navigation systems from
Harman provide turn-by-turn route in-
structions, photorealistic landmarks for
driver reference, and branded points of
interest such as restaurants, hotels and
fuel facilities.
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