Harman Kardon 2008 Annual Report Download - page 22

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4
Professional
Our Professional products include loudspeakers and electronic equipment that are marketed under what
we believe are some of the most respected brand names in the industry, including JBL Professional,
Crown, Soundcraft, Lexicon, DigiTech, AKG, BSS, dbx and Studer.
The Professional market is increasingly moving to digital technology. We believe that we are a leader in
this market. Our Professional segment derives value from our ability to share research and development,
engineering talent and other digital resources among its business units. Soundcraft, Studer, Crown,
Lexicon, DigiTech, dbx and BSS each have substantial digital engineering resources and work together to
achieve common goals by sharing resources and technical expertise.
Our Professional loudspeakers are well known for high-quality and superior sound. JBL Professional
branded products include studio monitors, loudspeaker systems, powered loudspeakers, sound
reinforcement systems, cinema systems, surround sound systems and industrial loudspeakers.
Our Professional electronic products are recognized for high quality and reliability. We market these
products on a worldwide basis under various trade names, including Crown, Soundcraft, Lexicon,
DigiTech, AKG, BSS, dbx and Studer. These products are often sold in conjunction with our JBL
Professional loudspeakers and certain products, such as Crown amplifiers, are integrated into JBL
loudspeakers.
We produce sound mixing consoles ranging from automated multi-track consoles for professional
recording studios to compact professional mixers for personal recording, home studios and sound
reinforcement. Our consoles are sold to four main market areas: sound reinforcement, recording studios,
broadcast studios and musical instrument dealers. Our mixing consoles are sold primarily under the
Soundcraft and Studer brands. We produce many types of signal processing products, equalizers, and
special effects devices that are used in live sound applications and in recording studios to produce sound
effects and refine final mixes. These products are sold under the Lexicon, DigiTech, dbx and BSS brand
names.
We produce microphones, audio headphones, surround-sound headphones and other professional audio
products, which are marketed under the AKG brand name.
We also produce professional amplifiers and powered loudspeakers under the Crown and JBL brand
names. We believe the integration of loudspeakers and electronics enhances our ability to provide
complete systems solutions to the professional audio market. Our other professional products include
switching systems, digital audio workstations and turnkey broadcasting studio installations marketed
primarily under the Studer brand name.
With our HiQnet network protocol we can configure, connect and control a complete professional sound
system from microphone to speaker on one unified digital network. This system provides enhanced
productivity and facilitates real-time problem diagnosis and correction from a central location.