Harman Kardon 2008 Annual Report Download - page 11

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The Harman Consumer Division caters to enthusiasts of every
age and lifestyle, with a diverse range of products for around the home and on the go. From state-
of-the-art surround sound systems to home cinema and whole-house audio, Harman is dedicated
to raising lifestyle entertainment to ever-higher levels of technical sophistication and ease of use.
Many of today’s affluent Baby Boomers acquired their first premium Harman/Kardon® audio
system nearly half a century ago. Today, their children and grandchildren are among the cadre
of loyal fans for Harman products such as headphones, iPod and iPhone docking stations, and
audio systems for computer and gaming applications.
Typical of this trend is the Go + Play™ iPod speaker system, named one of the Top Ten summer
hits for 2008 by online reviewer Amazing Tech Products. Our JBL LS80 series was named Speaker
of the Year by the European Imaging and Sound Association. Harman products are also among
the top sellers for online merchants such as Amazon and eBay. Traditional retailers include such
giants as Best Buy in the Americas and Europe’s Media Markt. A dedicated retail concept store,
the Harman Entertainment Lounge, opened during 2008 in London’s prestigious Royal Exchange,
in cooperation with the company’s U.K. distributor.
To help raise awareness of Harman as a leading provider of lifestyle products, the company has
formed strategic relationships with other leading names such as Trek Bicycles, Apple, Nokia,
Motorola, and innovative performers Blue Man Group.
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Drawing upon decades of loyalty by
audio professionals, AKG® consumer
headphones offer users a rich concert
hall experience from portable music
players or premium home stereo
systems.
The new Control NOW speaker series
from JBL boasts a unique quarter-round
configuration that supports single or
multiple units in a variety of wall, ceiling
or corner installations.
The legendary Harman/Kardon name
is synonymous with premium quality
for such diverse products as stereo
receivers, mp3 or multimedia
accessories, and modular speakers
for computer and gaming applications.