HR Block 2007 Annual Report Download - page 20

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“
18About one of every four U.S. tax filers falls into this
36 million client segment –not by choice, but because
none of the alternatives exactly match what they
want in tax preparation. Hybrid filers are dispersed
across the assisted and do-it-yourself methods, and
about 13percent are H&R Block clients.
The challenge in serving hybrid filers is to define and
develop value-added products that blend digital ease
with professional expertise. We believe the hybrid
segment will be the next growth generator for the
industry, and that H&R Block is uniquely positioned
to define and lead this growth. We owe this to
the strength and competence of our in-house tax
professionals, innovative digital capabilities, the power
of the H&R Block brand and our ability to leverage
and integrate all of these resources.
H&R Block is where the “Do it for me”client attitude
blends with “Do it myself.”The result is “Do it with
me”hybrid products such as:
.H&R Block Signature –Clients enter information
and do their returns online;then a tax professional
reviews, edits, signs and e-files the return. The blend
appeals to clients for convenience and the extra
confidence that their returns are correct. Clients can
even consult with a tax professional by phone or
e-mail through unlimited Ask a Tax Advisor sessions.
.H&R Block Online Office –Clients similarly
enter information from the comfort of home;an
H&R Block tax professional then prepares and files
the return. The client and tax professional develop
a close working relationship during the process,
communicating by telephone or other technology.
.Tango by H&R Block – Launched in tax season
2007on a limited basis, Tango is a next-generation,
do-it-yourself digital product with built-in one-touch
professional support. An all-new look and navigation
make it easy to enter and review information, and
easy to move within the program and not get lost.
Clients always have an H&R Block tax professional
available through e-mail, chat or phone, who can
partner by providing technical support as well as tax
preparation and problem-solving advice.
During tax season 2008, H&R Block will continue
to meet the specific needs of clients within the
expertise, early filer, control and hybrid segments.
More clients used H&R Block’s tax services last
season than ever before. With solid execution, we
are confident in our continued leadership of the tax
preparation industry.
We believe the hybrid segment will be the next growth
generator for the industry, and that H&RBlock is uniquely
positioned to define and lead this growth.”
HYBRID::
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