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7Ford Motor Company | 2007 Annual Report
F-150 will join the F-Series family, which has
31 consecutive years of truck leadership.
Other new product launches in 2008 include
the Ford Focus, Kuga crossover and Fiesta in
Europe, Ford Mondeo in Asia and Ford Falcon
in Australia.
As we go forward, the mix of vehicle
models we offer will be much closer to where
the market is going. For example, small cars
have reached nearly 45 percent of total industry
sales worldwide, a level never before achieved.
We are positioning ourselves to take advantage
of this trend with Ford Fiesta, an exiting new
small car we will introduce in Europe, Asia,
South Africa, Australia and the Americas
between 2008 and 2010.
Importantly, the new vehicles we
introduce around the world will offer improved
fuel economy and reduced environmental
impact. In the short term, we will feature
hybrids, clean diesel engines, flexible-fuel
ethanol vehicles and a turbocharged direct-
injection system we call EcoBoost. EcoBoost
provides up to 20 percent better fuel economy
and 15 percent fewer CO2 emissions, as well
as superior performance. It will be available
in half a million Ford, Lincoln and Mercury
vehicles annually in North America during the
next five years.
For the longer term, we are exploring
the potential of plug-in hybrids, fuel cells,
hydrogen internal combustion engines and
other advanced technologies in laboratories
and test fleets around the world. These
actions are not only the right and responsible
thing to do, they also will give our customers
the kind of products they want and value.
LOOKING FORWARD
In many ways 2008 will be like 2007 –
a year of transition. Our automotive operations
will continue to improve, but will face the
ongoing challenges of our highly competitive
industry as well as a slowing U.S. economy.
To help us deliver on our commitments in this
difficult external environment, we will be taking
further cost reduction actions in North America.
In addition, we will continue to accelerate the
flow of new products and adjust production to
the changing business environment.
At the conclusion of my message last
year I said that the results of our efforts would
be more readily apparent in time. Our early
results are now in, and they are promising.
In the months ahead you will see more of
the building blocks of the new Ford Motor
Company start to emerge. As they do, I hope
you will share in the excitement we feel as
we work together to create a dynamic global
enterprise growing profitably around the world.
One team, one plan, one goal – one Ford.
Alan Mulally
President and Chief Executive Officer
March 6, 2008
THE LINCOLN MKX CROSSOVER
(ABOVE) HELPED MAKE
LINCOLN THE FASTEST
GROWING LUXURY BRAND IN
AMERICA IN 2007. THE
EXCITEMENT CONTINUES IN
2008 WITH THE INTRODUCTION
OF THE ALL-NEW FLAGSHIP
SEDAN LINCOLN MKS (LEFT).
Classic cars such as the 1941
Lincoln Continental (above) have
made Lincoln an icon of American
luxury for more than 85 years.
A MESSAGE FROM THE PRESIDENT AND CEO