Ford 2007 Annual Report Download - page 4

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Small cars are making big news these days as
their sales outpace overall industry growth worldwide.
Globally, small cars have reached nearly 45 percent
of total industry sales, a level never before achieved.
In the U.S., sales of small cars likely will grow by
25 percent to a record 3.4 million units by 2012.
Ford Motor Company is positioning itself to take
advantage of this trend with stylish, innovative and
fuel-efficient smaller cars.
The 2008 Ford Fusion (top left) stands apart in
the highly competitive midsize car segment in North
America with a distinctive design and segment-
leading quality, safety and affordability. With a new
look and refined interior, the 2008 Ford Focus (top
right) plays an important role in the company’s
resurging car portfolio in North America, continuing
the momentum built by the successful Fusion.
The Verve (center) is a concept car that makes
clear the bold vision Ford has for the new small
car it will introduce around the world as the Ford
Fiesta. Designed and developed in Europe for sale
in Europe, Asia, South Africa, Australia and the
Americas between 2008 and 2010, the Fiesta is
the first major product of Ford’s new global product
development process.
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2 Ford Motor Company | 2007 Annual Report