Fifth Third Bank 2010 Annual Report Download - page 12

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FIFTH THIRD BANCORP10
Business Description
Fifth Third’s Commercial line of business oers
banking, cash management and financial services
to large and middle market businesses, government
and professional customers. In addition to the
traditional lending and depository oerings,
commercial products and services include global cash
management, foreign exchange and international
trade finance, derivatives and capital markets
services, asset-based lending, real estate finance,
public finance, commercial leasing and syndicated
finance. Our Commercial line of business serves
clients ranging from middle market companies with
$20 million in annual revenue to some of the largest
companies in the world.
Customer Focus
Fifth Third has a long tradition of commercial
banking experience. In addition to oering complete
financial solutions to our clients, we believe the
focus should be on our total relationship with them.
In 2010, to support the focus on developing those
trusted advisor relationships, we implemented a
customer experience initiative to provide quick and
consistent feedback from our clients to the sales
teams. Keeping in close contact with customers and
oering specific solutions is more important than
ever in today’s demanding operating environment.
Strategy
Our Commercial line of business delivers innovative
and client-specific solutions that leverage Fifth
Third’s expertise in treasury management, capital
markets and international products and services.
Our sales process drives the delivery of financial
solutions through a relationship team consisting of
subject matter experts to ensure that all aspects of
client needs are assessed and met.
During 2010, Fifth Third continued to invest in
treasury management solutions with the rollout of a
Working Capital Management tool, implementation of
the Sales Resource Center, and enhancements to the
Remote Currency Manager and RevLink products. Our
Remote Currency Manager product, which automates
cash handling in the marketplace, processed $4.7
billion in transactions through 4,300 locations in 2010.
The RevLink product, which accelerates the posting
of paper-based claim payments for healthcare
providers, processed 7.2 million payment transactions,
accounting for $5 billion in claim payments, a 400
percent increase from the prior year.
Fifth Third also invested in improved capital markets
solutions for our clients, assembling a team of
strategists who consult with middle market clients
in areas such as capital structure, currency risk and
private equity oerings. In 2010, this team helped
drive an increase in capital markets revenue of 9
percent.
2010 Highlights
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Commercial Banking