Fifth Third Bank 2008 Annual Report Download - page 9

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fifth thirD bancorp 7 2008 annual report
BRanch Banking
Diversifying channels anD enhancing the customer experience
Business Description
Fifth Third provides a full range of deposit and
lending products to individuals and small busi-
nesses in 12 states in the Midwest and Southeast.
Our 3.8 million customers can transact business
24-hours-a-day, seven days a week through our
Fifth Third ATM network and our comprehensive
online banking service. Through these channels,
Fifth Third strives to provide exceptional products,
convenience and service to our customers within
our geographic footprint.
Customer Focus
Branch Banking provides deposit, lending and
investment products and services for customers
at every stage of life or career. Branch Banking’s
9,600 employees provide knowledgeable and
reliable guidance, whether customers meet with
them personally or via any of our automated
banking solutions. Our business bankers can pro-
vide full solutions to a small business customer
including loans, treasury management products,
employee savings plans, or employee banking
needs. Whether saving for a home, a child’s
education, planning for retirement or building a
business, our associates consult with our customers,
help determine their needs and provide solutions
that meet their goals both today and tomorrow.
Strategy
Fifth Third opened 55 new banking centers in
2008. The Bank also added 65 new banking centers
through the aquisition of First Charter and First
Horizon’s Atlanta branch network. In 2008, the
heaviest de novo markets were Chicago and Orlando,
with 19 and 12 new branches, respectively.
Fifth Third expects to continue moderate branch
banking expansion activities with the planned
addition of approximately 29 new banking centers
in 2009. Areas of heaviest activity continue to be
primarily throughout the Southeast, connecting
the Bank’s Midwest footprint with Florida. Our
business banking area now incorporates 295
business bankers assisting customers with up
to $10 million in sales throughout our footprint.
We continue to make improvements in sales
management processes and customer service to
increase productivity and customer satisfaction
and enhance client retention.

• $2.5 billion total revenue
• $18.3 billion average loans
• $41.2 billion average core deposits
• 1,307 full-service banking centers
• 2,341 full-service ATMs
• 1.3 million online banking customers