Fifth Third Bank 2008 Annual Report Download - page 12

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fifth thirD bancorp 10 2008 annual report
fifth thirD bancorp 2008 annual report
cOMMERciaL Banking
focusing on the total client relationship
Business Description
Fifth Third’s 900 Commercial bankers serve clients
ranging from middle market companies with $10 million
in annual revenue to some of the largest companies
in the world. In addition to the traditional lending
and depository offerings, our products and services
include global cash management, foreign exchange
and international trade nance, derivatives and
capital markets services, asset-based lending, real
estate nance, public nance, commercial leasing
and syndicated nance.
Customer Focus
Fifth Third has 150 years of Commercial banking
experience and, throughout our history, has always
believed in keeping decision-making local. Through
our afliate model, which allows us to remain close
to the communities we serve, Fifth Third Bank is able
to offer the high level of service of a local bank while
maintaining the nancial strength and capabilities
that come with being one of the largest banks in
the country.
We strive to offer complete nancial solutions to
our clients. We believe the focus should be on our
total relationship with our clients — not just meeting
today’s needs, but working with clients to identify
tomorrow’s requirements as they grow.
Strategy
Fifth Third remains committed to delivering innovative
and integrated treasury management solutions for our
customers. We launched 10 new products in 2008,
several with market-leading functionality, including an
accounts payable outsourcing solution that streamlines
our clients’ business processes and leverages Fifth
Third’s robust payables capabilities. During 2008, we
built upon the success of our remote deposit capture
product, processing 26.4 million checks totaling
$47.7 billion from 3,500 locations, representing 59%
growth in the value of transactions processed in
2007. We also embarked on an aggressive campaign
to build a health care vertical business focused on
developing an end-to-end solution that manages the
revenue cycle process for the provider from claim
to payment.
We expanded our market penetration with Remote
Currency Manager, an innovative solution that uses a
smart safe to automate the cash handling process from
the time cash is collected to the time it is deposited
and credited to a customer’s account. We installed 951
electronic safes across the country, which is double
the number of safes installed in 2007.
We are committed to building integrated solutions
that leverage Fifth Third’s core payables and
receivables process and enable our clients to
manage their business processes more efciently and
cost effectively.

• $2.3 billion total revenue
• $43.3 billion average loans
• $16.7 billion average core deposits
• 675 corporate client relationships
• 10,500 middle market client relationships
• 290,500 treasury management relationships*
*includes small business relationships in Branch Banking