Famous Footwear 2012 Annual Report Download - page 25

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2012 BROWN SHOE COMPANY, INC. FORM 10-K 23
Stock Performance Graph
The following performance graph compares the cumulative total return on our common stock with the cumulative total
return of the following indices: (i) the S&P© SmallCap 600 Stock Index and (ii) a peer group of companies believed to be
engaged in similar businesses. Our peer group consists of Genesco, Inc., Shoe Carnival, Inc., DSW, Inc., Skechers U.S.A., Inc.,
Steven Madden, Ltd. and Wolverine World Wide, Inc. In October 2012, Collective Brands, Inc. (formerly included in peer
group) was acquired by Wolverine World Wide, Inc. The results of Collective Brands, Inc. are included within the graph
through the date of acquisition.
Our fiscal year ends on the Saturday nearest to each January 31; accordingly, share prices are as of the last business day
in each fiscal year. The graph assumes that the value of the investment in our common stock and each index was $100
at February 2, 2008. The graph also assumes that all dividends were reinvested and that investments were held through
February 2, 2013. These indices are included for comparative purposes only and do not necessarily reflect management’s
opinion that such indices are an appropriate measure of the relative performance of the stock involved and are not
intended to forecast or be indicative of possible future performance of the common stock.
2/2/2008 1/31/2009 1/30/2010 1/29/2011 1/28/2012 2/2/2013
Brown Shoe Company, Inc. . . . . . $100.00 $27.81 $76.33 $ 80.90 $ 63.61 $11 5.00
Peer Group . . . . . . . . . . . . . . 100.00 63.27 87.92 115 .1 1 123.75 142.87
S&P© SmallCap 600 Stock Index . . 100.00 57.62 84.98 109.88 138.68 144.54
$0
$80
$40
$120
$160
COMPARISON OF 5 YEAR CUMULATIVE TOTAL RETURN*
Among Brown Shoe Company, Inc. the S&P SmallCap 600 Index, and a Peer Group
* $100 invested on 2/2/08 in stock or 1/31/08 in index, including reinvestment of dividends.
Indexes calculated on month-end basis.
Copyright© 2013 S&P, a division of The McGraw-Hill Companies Inc. All rights reserved.
Peer GroupBrown Shoe Company, Inc. S&P SmallCap 600 Index
2/2/2008 1/31/2009 1/30/2010 1/29/2011 1/28/2012 2/2/2013