Exxon 2015 Annual Report Download - page 25

fuel oil from our northwest Europe
refineries into higher-value ultra-low
sulfur diesel. At Rotterdam, we are
expanding the hydrocracking unit to
upgrade lower-value hydrocarbons
into cleaner, higher-value products,
including premium lube basestocks
and ultra-low sulfur diesel. The
hydrocracker will use proprietary
technology and be the first to
produce EHC Group II basestocks in
Europe upon start-up in 2018.
Asia Pacific
Asia Pacific continues to be the
highest-growth region globally
for both clean transportation fuels
and finished lubricants, driven
by commercial transportation
and industrial activity. Industry capacity additions
are expected to keep pace with fuels demand. Our
investments in the region are focused on supply chain and operating efficiency, as well as growing higher-value products
and optimizing marketing channels.
Investments that support the Singapore Refinery, our largest in the region, will improve competitiveness. For example, we
are constructing a cogeneration unit that will increase energy efficiency and reduce emissions. In lubes, we are capturing
value from the recent expansion of higher-value Group II basestock capacity. Over the next two years, we will start up
expanded grease and lubricant plant facilities that will allow us to optimize raw material and shipping costs across the
ExxonMobil global manufacturing circuit. The Singapore lubricant plant will be the only facility in Asia to blend Mobil 1
motor oil. Within fuels, we are investing in diesel and gasoline export logistics as well as enhanced marketing of the
Mobil brand in countries such as Australia.
Global Marketing
ExxonMobil markets fuels and lubricants around the world
to provide secure and ratable outlets for our refining
production while delivering value to our customers
through our world-class brands. We continue to invest in
innovative brand marketing and technology, such as our
loyalty programs with leading retailers and our Synergy-
branded fuels program that includes new premium
products. As a result, we are growing volumes and value
captured through our marketing channels.
Our global presence in crude supply, refining, logistics,
and marketing allows us to maximize the value of every
molecule we produce as industry conditions change
over time. Capturing the highest value for our products
combined with our relentless focus on operational
excellence, disciplined cost management, selective
investments, and portfolio optimization generates superior
shareholder returns.
We recently expanded lubricant plants in China and Finland
(above) to serve continued growth in key regions.
Eric Whetstone • Whetstone Design
EDITOR
Clark Fertitta • Investor Relations
Exxon Mobil Corporation, Irving, TX
Carol Zuber-Mallison • ZM Graphics, Inc.
studio/cell: 214-906-4162 • fax: [phone]
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(1) See Frequently Used Terms on pages 44 and 45.
(2) Competitor data estimated on a consistent basis with ExxonMobil and based
on public information. Due to data availability, Downstream and Chemical are
combined beginning with 2012 for Total and in all years for BP and Chevron.
Downstream Return on Average Capital Employed(1)(2)
(10-year average, 2006–2015, percent)
30
25
20
15
10
5
0
ExxonMobil ShellChevron BPTotal
23