Estee Lauder 2004 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2004 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

Estée Lauder founded this Company in 1946 armed with four products and an unshakeable belief — that every
woman can be beautiful. By the time she passed away in April 2004, that simple notion had literally changed the
face of the beauty business.
Part of Mrs. Lauder’s legacy is the products and brands she invented. A skin care pioneer, she later became one
of the world’s leading fragrance noses, creating a host of best-selling scents, including the legendary Youth-Dew.
At the same time, Mrs. Lauder was a visionary
businesswoman developing globally successful
brands such as Aramis and Clinique, and pioneering
marketing techniques, including Gift-With-Purchase.
But her real impact was personal. Mrs. Lauder’s leadership inspired thousands of people. She won great respect
both within and outside our industry, and received scores of honors, including the United States Presidential
Medal of Freedom and France’s Legion of Honor. However, Mrs. Lauder was happiest during her in-store
appearances and loved to advise her customers. One of her favorite quotes was “Telephone, Telegraph,
Tell-A-Woman,” based on her conviction that once a woman tried the product, she would like it and share it
with her friends.
Mrs. Lauder formally retired from The Estée Lauder Companies in 1995 but remained deeply devoted to its
products and its people. Each brand the Company developed was as important to her as her namesake line,
and she was proud to watch us grow into a global enterprise that now exceeds $5.7 billion in annual net sales.
That her family should continue in the Company was one of her key wishes, now fulfilled by her grandson,William,
who became President and Chief Executive Officer on July 1, 2004, as well as by her granddaughters, Aerin, who
is Senior Vice President, Global Creative Directions, for Estée Lauder, and Jane, Vice President of BeautyBank.
Her fourth grandchild, Gary, is Managing Director of a private investment firm.
Whether or not you knew her personally, it’s clear that the values we live by and the standards we set for ourselves
are the ones upon which Mrs. Lauder founded this Company 58 years ago. She created a culture of quality,
style and unsurpassed customer service that has made us the global cosmetics leader we are today.
All of us will miss Mrs. Estée Lauder. We will always honor her memory by Bringing the Best to Everyone
We Touch.
03
LAUDER
TRIBUTE TO
EST{E