Estee Lauder 2004 Annual Report Download - page 20

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18
In a category where newness is the catalyst that drives interest, several
of our brands successfully introduced winning scents.
Estée Lauder introduced Beyond Paradise — a fragrance built on a
unique collaboration with the Eden Project, the world’s largest nature
conservancy, where essential oils are developed exclusively for the
Estée Lauder brand. Within the first six months of sales, Estée Lauder
Beyond Paradise found its place among the top five fragrances in U.S.
department stores.
Clinique Simply defined the new category of “modern oriental” and
reflected the consumer trend towards comforting, modern classics.
It joined Clinique Happy, Clinique Happy Heart and Aromatics Elixir
by Clinique as a truly original scent. Happy Heart quickly captured
hearts as it became the number one addition to the Clinique Happy
franchise, while Aromatics remains a top seller in Continental Europe
and the United Kingdom.
Aramis launched Aramis Life with Andre Agassi, bringing new life to
the men’s fragrance category and capturing the Cosmetic Executive
Women award for best new men’s fragrance in 2004. At the same
time, Aramis Classic celebrated 40 years as a classic men’s fragrance.
Celebrity cachet added an aspirational touch to our designer
fragrances. Tommy Hilfiger Toiletries announced a new scent, True
Star, with Beyoncé Knowles,while we also announced a licensing deal
with Sean John, a fashion company founded by Sean “P. Diddy”
Combs, to develop Sean John fragrances.