Estee Lauder 2004 Annual Report Download - page 24

Download and view the complete annual report

Please find page 24 of the 2004 Estee Lauder annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 86

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86

22
Rich Lash Mascara each held top rankings. Recognizing that not all
lashes are created equal has led Estée Lauder to develop 11 different
formulas to meet the needs of women around the world, while
Clinique has nine innovative formulas.
Sales growth also reflects the impact of makeup artist brands M.A.C
and Bobbi Brown. M.A.C continued to build its professional team of
makeup artists who developed trend setting looks at over 400 fashion
shows around the world. M.A.C Viva Glam lipstick has helped
to raise more than $35 million over the last 10 years for the M.A.C
AIDS Fund. The introduction of Viva Glam V generated precedent-
setting sales during its six-week launch period.
Bobbi Brown expanded the power of makeup artistry by creating a
worldwide team of artists called Bobbi’s Beauty Team. These experts
embody Bobbi Brown’s philosophy of making women of all ages feel
confident about themselves by celebrating the women they are. Bobbi
Brown Shimmer Brick, Bobbi Brown Foundation Stick and Long-Wear
Gel Eyeliner are some of the brand’s leading products. This year, the
brand introduced its sixth foundation — Smooth Skin Foundation.