Equifax 2011 Annual Report Download - page 9

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PERSONAL SOLUTIONS
Focusing intently on rigorous execution, the Personal Solutions (PSOL) unit
delivered outstanding performance in 2011, with double-digit revenue gains and
expanding margins. Year-over-year growth was 15%, with a 30% operating
margin, up from 28% in 2010.
The unit made strong progress in managing its critical metrics of customer
acquisition, conversion and lifetime value. This success was driven by focus in
consumer engagement, product mix upgrades, business intelligence and
analytics, and improved acquisition execution.
NPI also is driving PSOL growth by enhancing the effectiveness and appeal of
our products. PSOL introduced the Equifax Complete™ family of products, which
combine features of credit monitoring, identity protection and debt management
into a single, comprehensive offer. PSOL also introduced “lost wallet” assistance,
which provides consumers with around-the-clock access to a team of identity
theft specialists, who can assist in completing the necessary steps to restore the
contents of a lost or stolen wallet. Also, PSOL rolled out the latest version of the
Equifax Mobile application, incorporating location-based information as well as
credit score access.
COMMERCIAL SOLUTIONS
In North America, our Commercial unit continued to gain market share by intro-
ducing innovative products in the small business space, developing solutions
for non-financial verticals, leveraging joint sales opportunities with USCIS, and
providing superior customer service. Commercial revenues grew by 11% over
2010 to $89 million with operating margins improving to 27%.
Key NPI launches included Small Business Navigator™ to improve
decisioning regarding relationships with small entrepreneurs; Small Business
Assets™
, leveraging $2 trillion worth of wealth data from our IXI business to
give a more complete picture of business owner financial capability; and
QTC Advantage™
, seamlessly integrating marketing and collections decisions
with information from sales, marketing and service.
Commercial also introduced Lending Trends Benchmarking™
, allowing
an institution to compare its own lending profile with the market as a whole.
Analytics is playing an increasing role in new Commercial business, with
up to 30% of our solutions already containing an analytical component
developed by Equifax.
GROWTH YOU CAN COUNT ON
PSOL is a leading provider of personalized online credit
information products. It offers consumers award-
winning credit, debit and identity-related products
that help them understand their credit, protect their
identities and maximize their financial well-being.
NACS serves medium- and small-sized businesses,
providing data and capabilities that help them
better manage risk, fraud and credit; integrate data;
and make more intelligent marketing and account
acquisition decisions.
Trey Loughran, President, North America
Personal Solutions (PSOL)
Alex Gonzalez, President, North America
Commercial Solutions (NACS)
REVENUE GROWTH
By quarter, 2011
TRANSACTION VOLUME GROWTH (U.S. RISK)
By quarter, 2011
Q2 12%
Q2 31%
Q1 12%
Q1 26%
Q3 14%
Q3 22%
Q4 21%
Q4 25%
7EQUIFAX 2011 ANNUAL REPORT