Equifax 2011 Annual Report Download - page 77

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The following graph compares Equifax’s five-year cumulative total shareholder return with that of the Standard & Poor’s Composite Stock
Index (S&P 500) and a peer group index, the Dow Jones U.S. General Financial Index. The graph assumes that value of the investment in our
Common Stock and each index was $100 on the last trading day of 2006 and that all quarterly dividends were reinvested without commis-
sions. Our past performance may not be indicative of future performance.
0.00
20.00
40.00
60.00
80.00
100.00
120.00
Initial 2007 2008 2009 2010 2011
DOLLARS
COMPARISON OF 5-YEAR CUMULATIVE TOTAL RETURN
AMONG EQUIFAX INC., S&P 500 INDEX, AND DJ US GENERAL FINANCE INDEX
Equifax, Inc. S&P 500 Index DJ US General Financial Index
Fiscal Year Ended December 31,
Initial 2007 2008 2009 2010 2011
Equifax, Inc. 100.00 89.92 65.94 77.27 89.82 99.58
S&P 500 Index 100.00 105.49 66.46 84.05 96.71 98.75
DJ US General Financial Index 100.00 84.66 32.42 49.11 50.87 44.96
COMPARATIVE FIVE-YEAR CUMULATIVE TOTAL RETURN AMONG EQUIFAX INC., S&P 500 INDEX AND
DOW JONES U.S. GENERAL FINANCE
EQUIFAX 2011 ANNUAL REPORT 75