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7
EQUIFAX 2009 ANNUAL REPORT
International expansion
Even in a difcult global economy, sig-
nicant opportunities exist to grow and
develop international markets. In 2009,
we introduced many new products to help
customers manage their businesses, in-
creasing our market presence, capabilities
and growth potential.
“Throughout our global markets, we are
focusing on high-caliber, differentiated
analytics and data, importing successful
solutions from other countries to assist
customers in our expanding and emerging
markets. In short, we are deploying our
proven and successful strategy to mar-
kets around the world,” commented Rudy
Ploder, President, International.
For example, Equifax expanded the use of
its highly successful, unique InterConnect
data platform to banks and other nancial
customers in Canada and the U.K. The In-
ternational business unit will begin making
this platform available to Latin American
customers in 2010.
Innovation was also at the forefront of
Equifax’s international efforts in 2009, with
NPI-produced solutions generating 12
percent of the business unit’s revenue. In
Spain, the Company introduced positive
information services to banks and nancial
institutions. We designed these services
utilizing best practices and our knowledge
of positive information from other coun-
tries such as Argentina, Canada and the
U.K. The Argentine operations launched
a secure, safe gateway for e-commerce
transactions that we will market throughout
the Latin American geography in 2010.
In India, an economy with the world’s
fastest-growing middle class, we formed
a joint venture with six leading Indian
nancial institutions to provide a broad
range of credit data and information solu-
tions. Equifax is one of only a select few
companies that will be operating a credit
information company there.
“Throughout our global markets, we are focusing on high-caliber,
differentiated analytics and data, importing successful
solutions from other countries to assist customers in our expanding
and emerging markets.”
— Rudy Ploder, President, International
“Over the past few years, we’ve invested in people, processes, systems,
market opportunities and customer relationships to ensure that Equifax
remains a financially strong company with the ability
to deliver growth in the new normal.
”
— Richard F. Smith, Chairman and Chief Executive Officer
Comparison of 10-year cumulative total return among Equifax Inc., S&P 500, Dow Jones U.S. General Financial, and
S&P 500 Commercial & Professional Services indices*
*Equifax’s ten-year total return includes a July 7, 2001 special stock dividend of Certegy Inc. shares related to Equifax’s
spin-off of Certegy Inc., and assumes that such dividend shares were sold and the proceeds reinvested in Equifax
common stock at the market close on the same date.
Equifax Inc. S&P 500 DJ U.S. General Financial S&P 500 Commercial & Professional Services
$350
$300
$250
$200
$150
$100
$50
$0
Initial
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
Ten-year stock performance chart
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