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EQUIFAX 2009 ANNUAL REPORT
4
Differentiated data, analytics
and enabling technologies
The data and intelligence we derive from
our broad base of assets—200+ million
U.S. credit les; 200+ million records at
The Work Number; $10 trillion in consumer
wealth data from IXI; the National Consum-
er Telecom & Utilities Exchange (NCTUE);
and the 26 million les of small business
information—are unique and not replicable.
As a result, we can offer more differenti-
ated solutions to our customers.
“Our unique insights and solutions provide
the most complete view of businesses’
and individuals’ nancial health, improving
our customers’ ability to manage their
risk effectively. Furthermore, our un-
matched data uniquely positions us as a
sole-solution provider for newly-developed
opportunities associated with more strin-
gent underwriting policies and evolving
regulatory compliance,” said Dann Adams,
President, U.S. Consumer Information
Solutions.
Equifax’s differentiated data becomes even
more powerful when combined with our
sophisticated analytics and decisioning
technologies. By merging our analytics and
decisioning technology organizations into
one global Center of Excellence, we intend
to implement more powerful consumer
insights and solutions faster across all
geographies, enhancing our growth and
penetration of new markets.
“The scalability and portability of our
platforms reduce barriers to customer
adoption. In addition, these platforms
can access all types of data, including
customer and third-party information,
facilitating international expansion as well
as entry into new markets,” said Rajib
Roy, President, Technology and Analytical
Services (TAS).
With our proprietary data, analytics and
decisioning technology, we have the
capability to develop new applications that
signicantly address customers’ decision-
ing needs, further diversifying our customer
base. For example, we custom-built a
master customer-prospect database for a
client that will facilitate marketing to more
than 200 million individuals and 25 million
small businesses.
“… our unmatched data uniquely positions us as a sole-solution
provider for newly-developed opportunities associated with
more stringent underwriting policies and evolving regulatory compliance.”
— Dann Adams, President, U.S. Consumer Information Solutions
“During 2009, we enhanced ID Patrol, our most comprehensive identity
protection product, which was designated ‘Best in Class’ by
Javelin Strategy and Research.”
— Trey Loughran, President, North America Personal Solutions
“The scalability and
portability of our platforms
reduce barriers to customer
adoption … facilitating
international
expansion as well as entry
into new markets”
— Rajib Roy, President, Technology
and Analytical Services (TAS)
11943 Equifax Text.indd 4 3/9/10 3:52 PM