Equifax 2006 Annual Report Download - page 7

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We are generating new ideas
to meet customer needs.
It starts with ideation; we gather ideas from our team around the world.
It gets evaluated; we determine market potential.
It moves to creation; we transform an idea into a new product that either
solves a problem or creates an opportunity for a customer.
It is New Product Innovation, an effective and effi cient infrastructure
ensuring a disciplined, systematic and rapid process to turn new ideas
into new products. These products can generate incremental revenues as
well as capabilities that we can leverage into new geographies and new
vertical markets. It is a game we play well.
Game Changer: New Product Innovation
EQUIFAX 2006 ANNUAL REPORT 5
Because: