Equifax 2006 Annual Report Download - page 17

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Organizing For
Smart Growth:
A Conversation With Rick Smith
The strategic planning process identifi ed many
initiatives that the Company is pursuing. Which
ones do you view as the most signifi cant Game
Changers in terms of shaping how Equifax’s
business will look in 2010?
Leveraging our enabling technologies and predictive
sciences capabilities represents a tremendous oppor-
tunity for growth and differentiation. The fact that our
technology becomes integrated with our customers’
systems and processes is a big advantage for us. We
become their partner in growth. We’ve seen the power
of enabling technologies at work in our U.S. business.
It’s a signifi cant competitive differentiator for us. When
we take this technology and our analytical capabilities
to every market we serve, it creates very compelling
growth scenarios. We know from experience that
unique data also differentiates us from competition
and opens new markets, leading to new revenue.
What are the advantages you bring to the
North America commercial market?
The core processes that we go through every day
to deliver our automated consumer solutions are
essentially the same processes required to provide
commercial solutions. This extension is a clear example
of how we can leverage our core competencies into
new industries. In addition to unique financial
data about small businesses, customers find that
consumer information about the business owner is
a valuable decision-making tool. Our acquisition of
Austin-Tetra signifi cantly enhances our commercial
services. Their product, the A-T Number® is based
on proprietary technology and a data-match verifi ca-
tion process that allows our customers to see linkage
among related businesses. We are approaching the
commercial market with clear competitive strengths.
EQUIFAX 2006 ANNUAL REPORT 15