Equifax 2003 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2003 Equifax annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 73

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73

Information That Empowers
businesses to maximize their
marketing efforts and acquire
the right customers.
MARKETING SERVICES
In today’s business environment, companies need to ensure
their marketing dollars target only consumers who are most
likely to purchase their products and services. Take the example
of high-ticket, home satellite TV dishes. A dealer wants to target
prospective buyers who not only can afford a dish, but who
also are interested in home entertainment. Equifax Marketing
Services combines lifestyle, demographic and credit information
to create a unique model which identifies customers with the
highest propensity to purchase. The result is a significant increase
in sales, along with lower marketing expense.
EQUIFAX. INFORMATION THAT EMPOWERS. 5EQUIFAX. INFORMATION THAT EMPOWERS. 5