Equifax 2001 Annual Report Download - page 19

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Locate a specific record in a database of 400 mil-
lion records quickly and affordably…Cross refer-
ence that record to provide clients new insights to
their customers…Verify…Authenticate…Add value!
Difficult? Yes. Com plex? Yes, but in the world of
Equifax technology, an everyday occurrence.
Equifax technology represents the w orld’s most
advanced analytical and decision-m aking tech-
nology of its kind. Neural networks...decision-
making analytics…revolutionary applications for
new, far-reaching technological engines. Proprie-
tary solutions that open new doors for Equifax
and close markets to competitors.
Delivering Efficiency No m atter how advanced,
Equifax technology is practical. It is everyday,
useable technology that directly benefits our
customers and our company. It is technology
that delivers answ ers. Helps with solutions.
Pinpoints opportunities. Stim ulates new thinking.
Accelerates efficiency.
Consider how our technology has dramatically
reduced the time it takes to update a credit file.
By com bining electronic data subm ission and
im plem enting DataQA – a new sophisticated soft-
ware that enables faster automatic review of m ore
than one and a half billion trade line updates
per month – we have been able to speed up the
process by m ore than 50 percent. Time is m oney,
and Equifax clients recognized the importance
of this technological improvem ent by increasing
their transactions by m ore than 20 percent.
Developing Proprietary Solutions The grow th of
Internet technology and the virtual marketplace
create a unique opportunity for affordable and
convenient business…they also carry a degree
of risk…how can businesses ensure the identity
of participants in online transactions? Equifax
technology developed a solution – its patented
consumer authentication technology, eIDverifierTM.
Using private, personal financial information
know n only to the end-user and Equifax, this
proprietary technology differentiates itself from
the competition by adding another dimension to
the authentication process. eIDverifier has facili-
tated over six and one-half million Internet trans-
actions – and the number keeps growing.
Breaking New Ground Equifax continues to enhance
our technological capabilities through the creation
and expansion of our proprietary decisioning plat-
forms. We built on the success of Equifax Decision
Power ®, the custom ized service used to approve
new accounts and cross-sell products and services
…we targeted the telecomm unications industry
and launched Equifax APPLYSM, a proprietary
application processing platform designed to make
instant credit decisions…we leveraged our tech-
nological capabilities geographically w ith the intro-
duction of EXPERTOTM,the Latin American answer
to Decision Power.
All platform s enable clients to evaluate and assess
risk for customers at critical touch points through-
out our global marketplace.
Qrtr 12 3 4
3,680
3,048
2,091
4,380
On A Higher Level
2001 Quarterly
ePORT Transactions
(IN THOUSANDS)
Our new Internet delivery channel,
ePORT, maximizes technological
efficiency and more than doubled the
transactions processed over the year.