Equifax 2001 Annual Report Download - page 10

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8
A More Relevant Role than Ever
The wo rld has changed dramatically and permanently since September 11,
2001. It’s a smaller wo rld. Mo re uncertain and unpredictable. Yet, it is a
wo rld in which the ro le o f Equifax is more relevant than ever.
It begins with how we do business. We do it with respect, fairness, speed,
perso nal acco untability and diversity. We wo rk as many, we win as o ne.
In all that we do, Equifax operates with a rich heritage and fo undatio n
of integrity, trust and values.
W hat Equifax do es is also mo re impo rtant than ever. Our pro prietary
database o f 400 million consumer and co mmercial reco rds utilizes o ur
techno logy to facilitate and secure commerce aro und the wo rld. This
data is unmatched in its comprehensiveness, accuracy and quality.
Equifax has allo cated its information management resources aro und
three primary businesses:
• Co nsumer and Co mmercial Credit Repo rting;
• Marketing Services, o ur customer relatio nship management
businesses that include credit prescreening, account management,
analytics, mo deling, direct marketing, data and list services;
• Direct-to-Co nsumer business.
Extendingco re info rmation co mpetencies into emerging markets such as
bro kerage, insurance, healthcare, go vernment and homeland security.
Leveraging state-of-the-art delivery platforms such as Equifax Decision
Po wer®
, pro viding advanced decision-making techno logy, and o ffering
Equifax APPLYSM
, o ur sophisticated application-processing system. Increas-
ingly, custo mers acro ss all industries are utilizing these pro ducts as they
interact directly with co nsumers to o pen new acco unts and cro ss-sell
pro ducts and services.
Expanding the Co nsumer Direct business thro ugh new pro duct
intro duction, multiple channels o f distributio n and establishing
value-added partnerships and alliances. Our newly created relatio n-
ship with co nsumers presents co mpelling o ppo rtunities fo r new appli-
cations in the future as we leverage a stro ng tradition o f suppo rting,
pro tecting and safeguarding co nsumer rights and privacy.
We will sustain momentum through
2002 by focusing on growth initiatives: