Epson 2007 Annual Report Download - page 22

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20 Seiko Epson Corporation
Business systems
Business systems comprise products in the POS and
SIDM printer product categories.
POS system products are used in a wide variety of
enterprises, including the retail, banking, and service
industries. Epson’s extensive product lineup includes
mini-printers for receipts and labels, intelligent terminals
(PC-based POS systems with touchscreens), printing
mechanisms (sold on an OEM basis to other manufacturers),
and consumables. In addition to product sales, Epson
offers unique solutions tailored carefully to customer
needs. In the period under review, Epson successfully
proposed a number of new printer models, including
units with a color coupon printing function for Catalina
Marketing Corporation, and these printers are now
being rolled out to stores.
SIDM printers, which use ribbons, are often used in
business situations requiring multiple copies of
documents. Boasting a significant market share
worldwide, Epson’s SIDM printers are well-known for
their reliability and low running costs, and enjoy strong
demand in such countries and regions as China,
Eastern Europe, Latin America, and Southeast Asia.
Epson will continue its efforts to expand sales and
generate demand by adapting rapidly to market
changes and proactively proposing solutions to its
clients.
Checkout Coupon®System
Contributes to the expansion of Catalina
Marketing’s business opportunities
Dispenses a customized coupon for each purchase
Alters future consumer buying behavior at the POS
Results verified through the analysis of product and
purchasing data associated with the coupon
Catalina Marketing’s Business Model
Micro Piezo Technology Resolves the Issues
Example of New POS System Product Solution (Catalina Marketing Corporation)
Large printer
size
Slower printing
speed
Issues that Arise when Printing a
Conventional Colored Checkout Coupon®
Prints at high speed:
100 mm per second
Same size as
monochrome printer
Part of a POS system, Checkout Coupon®is a targeted marketing solution
developed by Catalina Marketing Corporation. The system directly prompts
consumers at the point of sales, stimulating them to buy.
■Simple structure makes
miniaturization easy
■High-quality printing capacity,
fast output
The above characteristics
leverage the features of
Micro Piezo technology
CMC-6 Color Printer
slow
fast