Electrolux 2005 Annual Report Download - page 7
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Please find page 7 of the 2005 Electrolux annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Omvärlden
Penetration of product categories
in Europe
0
20
40
60
80
100
%
Refrigerators
Freezers
Dishwashers
Tumble-dryers
Washing machines
Cookers/ovens
Virtually all households in Europe have a refrigerator, a
cooker and a washing machine, so that replacement buying
accounts for most purchases of these appliances. There
is a good potential for new sales of freezers, dishwashers
and tumble-dryers, particularly in Eastern Europe.
Electrolux Annual Report 2005 3
Good potential for profitable growth
The growing significance of the kitchen is reflected in greater
demand for more expensive products. The European market for
built-in appliances, which are more expensive than stand-alone
units, has grown by more than 60% since 1993. Other growth
categories include frost-free refrigerators, induction hobs and
side-by-side refrigerators.
Western Europe
Eastern Europe
“The kitchen is becoming the heart of the home”
“I couldn’t live without my steam oven
and my espresso machine”
“Stainless steel stands for professionalism and high-tech”
“People who spend a lot of time
preparing food want a functional kitchen”
“The kitchen is becoming the heart of the home”
“I couldn’t live without my steam oven
and my espresso machine”
“Stainless steel stands for professionalism and high-tech”
“People who spend a lot of time
preparing food want a functional kitchen”