Electrolux 2005 Annual Report Download - page 15
Download and view the complete annual report
Please find page 15 of the 2005 Electrolux annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.Brands
Growing importance of design
In 2005 we laid the foundation for two important investments in the
Electrolux brand, in the form of a new design line for core appliances
and a new communications platform.
Consumer interest in design and the importance of design as a com-
petitive tool are growing continuously. An increasing number of con-
sumers are willing to pay for good design. The Group’s investment in
design reinforces the Electrolux brand and contributes to higher
demand and better margins.
In 2006 we will also launch a new global communications platform –
“Thinking of you”. This theme highlights the strong focus on user needs
that guides Electrolux product development.
Design Lab
The third Electrolux Design Lab was arranged in 2005.
The challenge was to develop ideas for innovative
household appliances for the year 2020, focusing on
design. The competition attracted over 3,000 entries
from design students in more than 80 countries.
Awards to
Electrolux design
In recent years, Electrolux has won a
number of international awards for good
design. The iF Product Design Award has
been one of the most prestigious since
1953 and has been given to several
Electrolux products, which have also
won other honors such as the iF Design
Award China, the Red Dot Award and
the award for Good Design.
Electrolux Annual Report 2005 11