Electrolux 2005 Annual Report Download - page 5
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In recent years we have transformed Electrolux from a production-focused
industrial company to an innovative, pro-active market-driven group. Attrac-
tive new products that match varying consumer needs and expectations are
the drivers for the Group’s growth and long-term profitability. We are now the
leader in our industry in terms of systematic development of new products
based on consumer insight.
Our investments in building a strong, global Electrolux brand are beginning
to pay off with stronger market positions and improved earnings.
Our formula for success comprises a continued fast pace of product
development, marketing and brand building,
combined with low costs for production,
purchasing and distribution. This is how
we’re going to keep building Electrolux.
The spin-off of our Outdoor Products
operation – which the Board proposes to
distribute to Electrolux shareholders under
the name of Husqvarna – will enable us to
intensify our efforts to ensure profitable
growth.
…driven by consumer insight