Electrolux 2003 Annual Report Download - page 3

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Electrolux is the world’s leading supplier of consumer durables
for indoor and outdoor use. Our operations are global. We sell
over 55 million consumer products annually in more than 150
countries. We also sell professional products for indoor and
outdoor use throughout the world.
We’re seeing a continued trend to greater globalization in our
product areas. More competitors from Asia are entering the
European and North American markets. Our traditional European
and American competitors are moving more of their production
to low-cost countries. Within the retailing sector, a similar global-
ization is under way as the big chains enter new markets.
Electrolux is one of the few truly global companies in the
industries in which we operate. These trends create new oppor-
tunities to further leverage the size and scope of the Group’s
operations to achieve cost-savings, and to fund increased
investments in new, innovative products and marketing.
Attractive products comprise the foundation for building
strong brands. Strong brands enable higher margins and greater
profitability for us and for our retailer partners. That’s why
we’re committed to making Electrolux a leading global brand.
A clear strategic direction
Hans Stråberg
President and CEO
The automated Trilobite vacuum cleaner.