EMC 2011 Annual Report Download - page 28

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Table of Contents
The Information Storage segment's services revenues increased 19.3% to $4,623.8 in 2011. The increase in services revenues was primarily attributable
to higher demand for maintenance-related services, which correlates to the increased sales in storage products. In addition, a growing demand for professional
services also contributed to the increase in services revenues.
The VMware Virtual Infrastructure segment's services revenues increased 32.5% to $1,922.7 in 2011. The increase in services revenues was primarily
attributable to growth in VMware's software maintenance revenues. In 2011, services revenues benefited from strong renewals, multi-year software
maintenance contracts sold in previous periods and additional maintenance contracts sold in conjunction with new software license sales. Additionally,
VMware experienced increased demand in their professional services driven by the growth in their license sales and installed base.
The Information Intelligence Group segment's services revenues increased 3.5% to $482.9 in 2011. The increase in services revenues was primarily
attributable to higher sales of software maintenance contracts. The RSA Information Security segment's services revenues increased 17.7% to $387.4 in 2011.
Services revenues increased due to an increase in professional services and maintenance revenues resulting from continued demand for support from our
installed base.
Consolidated services revenues increased 17.8% to $6,122.3 in 2010. The consolidated services revenues increase was primarily driven by the
Information Storage and the VMware Virtual Infrastructure segments' services revenues. The Information Storage segment's services revenues increased
11.9% to $3,874.8 in 2010. The VMware Virtual Infrastructure segment's services revenues increased 46.3% to $1,451.5 in 2010. The RSA Information
Security segment's services revenues increased 23.9% to $329.2 in 2010. The Information Intelligence Group segment's services revenues declined 2.5% to
$466.8 in 2010. Services revenues increased across all segments, excluding the Information Intelligence Group segment, in 2010 due to an increase in
professional services and maintenance revenues resulting from continued demand for support from our installed base.
Consolidated revenues by geography were as follows:
Percentage Change
2011 2010 2009 2011 vs 2010 2010 vs 2009
United States $ 10,549.6 $ 9,152.4 $ 7,384.3 15.3% 23.9%
Europe, Middle East and Africa 5,667.6 4,942.1 4,290.3 14.7 15.2
Asia Pacific 2,639.4 1,965.2 1,603.1 34.3 22.6
Latin America, Mexico and Canada 1,151.0 955.5 748.2 20.5 27.7
Revenues increased in 2011 compared to 2010 and in 2010 compared to 2009 in all of our markets due to greater demand for our products and services
offerings.
Changes in exchange rates contributed 1.5% to the overall revenue increase in 2011 compared to 2010. The impact of the change in rates was most
significant in the Euro zone and Asia Pacific markets, primarily Australia and Japan. Changes in exchange rates contributed 0.2% to the overall revenue
increase in 2010 compared to 2009. The impact of the change in rates was most significant in the Asia Pacific markets, primarily Australia and Japan, Canada
and Brazil, partially offset by the Euro and the pound sterling.
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