E-Z-GO 2006 Annual Report Download - page 24

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Textron Inc.
primarily through its own sales force, as well as through a network of authorized independent sales representatives, depending upon the product
line. Cessna has several competitors in various market segments. Cessna’s aircraft compete with other aircraft that vary in size, speed, range,
capacity, handling characteristics and price.
Cessna operates a business jet fractional ownership business through a joint venture called CitationShares. Cessna’s current ownership
interest in CitationShares is 86%. This business offers shares of Citation aircraft for operation throughout the contiguous U.S. and in Canada,
Mexico, Central America, the Caribbean and Bermuda. CitationShares also has a limited advance purchase jet aircraft charter product called
the Vector Jetcard.
Industrial Segment
The Industrial segment is comprised of our E-Z-GO, Jacobsen, Kautex, Greenlee and Fluid & Power businesses.
E-Z-GO designs, manufactures and sells golf cars and off-road utility vehicles powered by electric and internal combustion engines under the
E-Z-GO name, as well as multipurpose utility vehicles under the E-Z-GO and Cushman brand names. E-Z-GO’s commercial customers consist
primarily of golf courses, resort communities and municipalities, as well as commercial and industrial users such as airports and factories.
E-Z-GO’s off-road utility vehicles and golf cars also are sold in the consumer market. Sales are made through a network of distributors and
directly to end users. E-Z-GO has two major competitors for golf cars and several other competitors for utility vehicles. Competition is based
primarily on price, quality, product support, performance, reliability and reputation.
Jacobsen designs, manufactures and sells professional turf maintenance equipment and specialized turf care vehicles. Major brand names
include Ransomes, Jacobsen and Cushman. Jacobsen’s commercial customers consist primarily of golf courses, resort communities, sporting
venues and municipalities. Sales are made through a network of distributors and directly to end users. Jacobsen has two major competitors for
professional turf maintenance equipment and several other competitors for specialized turf care. Competition is based primarily on price, quality,
product support, performance, reliability and reputation.
Kautex, headquartered in Bonn, Germany, is a leading global manufacturer of blow-molded fuel systems and other blow-molded parts for auto-
mobile original equipment manufacturers and, to a lesser extent, other industrial customers. Revenues of Kautex accounted for approximately
13%, 15% and 19% of our total revenues in 2006, 2005 and 2004, respectively. Kautex operates plants near its major customers all around the
world. Kautex also is a leading supplier of windshield and headlamp washer systems in the original equipment automobile market. In North
America, Kautex produces metal fuel fillers and engine camshafts for the automotive market. In Germany, Kautex produces plastic containers for
household and industrial uses. Kautex has a number of competitors worldwide, some of whom are owned by the automotive original equipment
manufacturers that compose Kautex’s targeted customer base. Competition typically is based on a number of factors, including price, quality,
reputation, prior experience and available manufacturing capacity.
Greenlee consists of Greenlee and Klauke. These companies manufacture powered equipment, electrical test and measurement instruments,
hand and hydraulic powered tools, and electrical and fiber optic connectors under the Greenlee, Fairmont, Klauke, Progressive and Tempo
brand names. The products principally are used in the electrical construction and maintenance, telecommunications and plumbing industries.
Greenlee distributes its products through a global network of sales representatives and distributors, and sells its products directly to home
improvement retailers and original equipment manufacturers. Rothenberger L.L.C., a 50-50 joint venture between Greenlee Plumbing Inc. and
Rothenberger USA, Inc., a subsidiary of Rothenberger AG, sells hand and powered tools for the plumbing and mechanical industries in North
America. The Greenlee businesses face competition from numerous manufacturers based primarily on price, quality, performance, reliability,
delivery and reputation.
Fluid & Power consists of four product lines: Gear Technologies, Union Pump, Polymer Systems and Hydraulics. Gear Technologies designs and
manufactures industrial gears, mechanical transmission systems, worm gear speed reducers, screwjacks, gear motors and gear sets under the
David Brown, Benzlers, Cone Drive and Radicon brand names, primarily for the defense, industrial and mining industries. Union Pump designs
and manufactures industrial pumps for the oil, gas, petrochemical and desalinization industries under the Union brands. Polymer Systems
designs and manufactures industrial pumps, extrusion equipment and screen changers for the polymer industry under the Maag brand name.
Hydraulics designs, manufactures and sells hydraulic pumps, valves, pilot controls and power takeoffs under the David Brown, Hydreco and
Powauto brands. These products are sold to a variety of customers, including original equipment manufacturers, governments, distributors and
end users. Fluid & Power faces competition from other manufacturers based primarily on price, quality, product support, performance, reliability,
delivery and reputation.