E-Z-GO 2005 Annual Report Download - page 23

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Independence, Kansas facility will be delivered to Cessna’s marketing department as a demonstrator in 2006. The first customer delivery of the
Mustang will be in 2007. First deliveries of the Encore+, an upgrade of the Citation Encore, are scheduled to commence in 2007.
The Cessna Caravan is the world’s best selling utility turboprop. Through the end of 2005, more than 1,565 Caravans have been sold by Cessna
since the first Caravan was delivered in 1985. Caravans are offered in three models: the Grand Caravan, the Super Cargomaster and the Caravan
675. Caravans are used in the United States. primarily to carry overnight express package shipments and also are used for personal transporta-
tion. International uses of Caravans include humanitarian flights, tourism and freight transport.
Cessna now has six models in its single engine piston product line: the four-place 172 Skyhawk and 172 Skyhawk SP, 182 Skylane and Turbo 182
Skylane, and the six-place 206 Stationair and T206 Turbo Stationair. Certification of the Garmin 1000 (“G1000”) avionics package has been com-
pleted for all single engine models. By the end of 2005, Cessna had delivered 6,382 single engine piston aircraft since deliveries were restarted in
1997.
The Citation family of aircraft is currently supported by a total of 10 Citation Service Centers owned and operated by Cessna, along with autho-
rized independent service stations and centers in more than 18 countries throughout the world. The Wichita Citation Service Center is the world’s
largest general aviation maintenance facility. The Cessna-owned Service Centers provide customers 24-hour service and maintenance. Cessna
also provides 24-hour spare parts support for Citation aircraft. Cessna Caravan and single engine piston customers receive product support
through independently owned service stations and 24-hour spare parts support through Cessna.
Cessna markets its products worldwide primarily through its own sales force, as well as through a network of authorized independent sales repre-
sentatives, depending upon the product line. Cessna has several competitors in various market segments. Cessna’s aircraft compete with other
aircraft that vary in size, speed, range, capacity, handling characteristics and price.
Cessna engages in the business jet fractional ownership market through a joint venture with TAG Aviation USA, Inc., a worldwide aircraft manage-
ment and charter enterprise. This joint venture, called CitationShares, began in late 2000 and offers shares of Citation aircraft for operation in the
entire contiguous United States, and in Canada, Mexico, Central America, the Caribbean and Bermuda. CitationShares also has a limited advance
purchase jet aircraft charter offering, called the Vector Jetcard. Cessna’s current ownership interest in CitationShares is 82.2%.
Industrial Segment
The Industrial segment is comprised of our E-Z-GO, Jacobsen, Kautex, Greenlee and Fluid & Power businesses.
E-Z-GO
E-Z-GO designs, manufactures and sells golf cars and off-road utility vehicles powered by electric and internal combustion engines under the
E-Z-GO name, as well as multipurpose utility vehicles under the E-Z-GO and Cushman brand names.
E-Z-GO’s commercial customers consist primarily of golf courses, resort communities and municipalities, as well as commercial and industrial
users such as airports and factories. E-Z-GO’s off-road utility vehicles and golf cars are also sold into the consumer market. Sales are made
through a network of distributors and directly to end users. Many of E-Z-GO’s sales are financed through Textron Financial Corporation.
E-Z-GO has two major competitors for golf cars and several other competitors for utility vehicles. Competition is based primarily on price, quality,
product support, performance, reliability and reputation.
Jacobsen
Jacobsen designs, manufactures and sells professional turf maintenance equipment, lawn care machinery and specialized industrial vehicles.
Major brand names include Ransomes, Jacobsen, Cushman, Ryan, Steiner, Brouwer, Bunton and Bob-Cat.
Jacobsen’s commercial customers consist primarily of golf courses, resort communities and municipalities, as well as commercial and industrial
users such as airports, factories and professional lawn care services. Sales are made through a network of distributors and directly to end users.
Many sales are financed through Textron Financial Corporation.
Jacobsen has two major competitors for professional turf maintenance equipment and several other competitors for specialized industrial
vehicles and professional lawn care machinery. Competition is based primarily on price, quality, product support, performance, reliability and
reputation.
Item 1. Business of Textron