Discover 2010 Annual Report Download - page 11

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DISCOVER FINANCIAL SERVICES
Annual Report on Form 10-K for the year ended November 30, 2010
TABLE OF CONTENTS
Part I
Item 1. Business ...............................................................................................................................1
Item 1A. Risk Factors...........................................................................................................................22
Item 1B. Unresolved Staff Comments .....................................................................................................39
Item 2. Properties .............................................................................................................................39
Item 3. Legal Proceedings ..................................................................................................................40
Item 4. (Removed and Reserved) .........................................................................................................41
Part II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity
Securities...........................................................................................................................42
Item 6. Selected Financial Data...........................................................................................................44
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations ..................47
Item 7A. Quantitative and Qualitative Disclosures about Market Risk...........................................................87
Item 8. Financial Statements and Supplementary Data ............................................................................89
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure..................151
Item 9A. Controls and Procedures .........................................................................................................151
Item 9B. Other Information ..................................................................................................................152
Part III
Item 10. Directors, Executive Officers and Corporate Governance ..............................................................153
Item 11. Executive Compensation..........................................................................................................153
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder
Matters .............................................................................................................................153
Item 13. Certain Relationships and Related Transactions, and Director Independence ....................................153
Item 14. Principal Accounting Fees and Services......................................................................................153
Part IV
Item 15. Exhibits and Financial Statement Schedules ...............................................................................154
Except as otherwise indicated or unless the context otherwise requires, “Discover Financial Services,” “Discover,” “DFS,” “we,” “us,” “our,” and “the
Company” refer to Discover Financial Services and its subsidiaries.
We own or have rights to use the trademarks, trade names and service marks that we use in conjunction with the operation of our business, including,
but not limited to: Discover®, PULSE®, Cashback Bonus®, Discover®More®Card, Discover®MotivaSM Card, Discover®Open Road®Card, Discover®
Network and Diners Club International®. All other trademarks, trade names and service marks included in this annual report on Form 10-K are the
property of their respective owners.