Digital River 2003 Annual Report Download - page 5

Download and view the complete annual report

Please find page 5 of the 2003 Digital River annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 8

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8

2003 Growth Drivers
Winning new clients
Helping companies build, manage and grow successful, international online businesses is our goal. Last year,
we signed clients in our target markets, including software and content publishing, trialware, manufacturing and
online retailing.
Growing our existing client base
Located around the world, our clients range in size from small and mid-sized businesses to large enterprises. Last year
we supported millions of transactions in more than 15 currencies and provided customer service in 12 languages. We
also managed nearly 600 million promotional e-mails. These promotions combined with heavy e-marketing activities across
our client network drove approximately half of our total online revenue in 2003.
Acquiring companies and technologies
In 2003, we made seven acquisitions that opened new market opportunities and supported key areas of our business.
Through two of these acquisitions, we extended our market among enterprise software vendors and content publishers.
We also acquired digital rights management technologies to enhance our e-commerce capabilities and support our
international expansion efforts. In 2004, we intend to continue taking advantage of industry consolidation.
Key Market Opportunities in 2004
Looking to 2004, we will remain focused on our strategic initiatives, while drilling deeper to maximize opportunities on
international fronts and across multiple e-commerce channels.
International expansion
My conversations with many CEOs in 2003 reinforced what we believe will continue to be an important e-commerce trend
in 2004 – the shift from physical to digital fulfillment. Once companies make this digital shift, their Internet presence
automatically opens the door to global markets. In order to compete in global online markets, companies must be
prepared to compete regionally by selling at local levels. It’s at these local levels – which represent unchartered business
territories for many companies – where Digital River will continue to take charge.
3