Dick's Sporting Goods 2013 Annual Report Download - page 25

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DICK’S SPORTING GOODS // 2013 ANNUAL REPORT // 23
OUR TWO FIELD & STREAM GRAND
OPENINGS IN 2013 WERE THE MOST
SUCCESSFUL GRAND OPENINGS OF
ANY STORES WE HAVE EVER OPENED.
THIS MOMENTUM CONTINUES WITH
RAPID SIGN-UP AND USAGE OF OUR
SPORTSMAN’S ADVANTAGE CLUB
LOYALTY PROGRAM.
Our Field & Stream specialty outdoor concept focuses on the core hunting,
fishing and camping market, drawing on our decades of experience in this
area, as well as our established relationships with key vendors, including
Hoyt, Sitka, Beretta, Browning, Wilderness Systems and Yeti. In addition
to offering authentic, high-quality products, our Field & Stream stores
feature in-store specialty shops dedicated to archery, hunting and tackle,
which offer outdoor enthusiasts a broad range of professional-grade
equipment services, from arrow cutting to line spooling. We believe Field
& Stream is a powerful growth vehicle, and we plan to expand our network
from the two stores that we opened in 2013 to approximately 55 Field &
Stream stores by 2017.