Dick's Sporting Goods 2013 Annual Report Download - page 16

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14 // DICK’S SPORTING GOODS // 2013 ANNUAL REPORT
Fitness is all about individual drive—setting personal goals
and then doing whatever it takes to achieve them. At DICK’S,
our personal goal is to offer a complete fitness destination with
access to high-quality equipment, apparel, training devices and
nutritional supplements, as well as value-added services. We
meet this goal by carrying an extensive range of merchandise
for functional training, aerobic, cardio and strength training, as
well as yoga, Pilates, boxing and mixed martial arts. We feature
the fitness industry’s leading brands, including Everlast, Skilz,
Sole and Rage, alongside our own Fitness Gear and Fitness
Gear Pro lines. Many of our Fitness areas house dedicated
cycle shops, which stock bicycles, accessories and riding
apparel from leading manufacturers, including Diamondback,
Yakima, Pearl Izumi, Giro, Bell and our private Nishiki brand.
Our cycle shops also offer a full range of services, including
custom fittings, safety inspections, repairs, tune-ups and
assembly, all provided by our team of Certified Bike Technicians.