Dick's Sporting Goods 2006 Annual Report Download - page 22

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Today’s athletes compete in every season, in every terrain, and in
a vast range of weather conditions. Athletic apparel manufacturers
respond to this by developing new products that can help athletes
to regulate their body temperatures, stay comfortable and deliver
top performance in all climates. Dick’s Athletic Apparel store offers
a broad assortment of performance athletic apparel for men, women
and children that integrates advanced fabrics and finishes to help
athletes perform and feel their best in every sport and athletic pursuit.
We carry the latest innovations in sports apparel,
like Under Armour’s Gear lines, Nike’s Pro Compres-
sion, and adidas’ ClimaCool products, each of which
employs innovative fabrics that enable athletes to
comfortably participate in their sports and perform
their best in all weather conditions.
Dick’s exclusive private-label brands, Ativa and
Fitness Gear, utilize advanced fabrics to provide our
customers with a unique collection of sports apparel
that delivers exceptional quality and value.
Our Apparel store includes a dedicated section
for Women’s athletic apparel, which features a
full line of specialized clothing from leading athletic
brands that’s built for comfort and performance.
ATHLETIC APPAREL