Dick's Sporting Goods 2006 Annual Report Download - page 15

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Please find page 15 of the 2006 Dick's Sporting Goods annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The Lodge
For outdoor sportsmen, uncertainty can be part of the territory, so the
equipment they depend on must be reliable. The Lodge is a full-service
outdoor sporting goods resource where sportsmen of all ages and skill
levels can get the gear they need to enjoy virtually every outdoor sport
in every season of the year. Dick’s roots are those of a local bait and
tackle shop, so we understand first-hand the passion for the great
outdoors and the importance of offering authentic merchandise from
time-tested brands. That’s why we’ve made our Lodge the headquar-
ters for outdoor pursuits, with the specialized sports equipment,
clothing, footwear and outerwear required for a complete range of
year-’round pursuits, from camping and fishing, to kayaking and archery.
And while we pride ourselves on carrying the tried-and-true products
and brands that our customers trust, we also believe in offering the
best of new technology, from lightweight, multi-functional camping
gear, to revolutionary protective clothing, high-performance binoculars
and telescopes, and state-of-the-art global positioning systems.
Our sales team includes experienced outdoor
enthusiasts who can guide our customers toward
the right products for their sports and skill levels,
and offer “insider” tips on such topics as the local
terrain and exploration opportunities.
Our product selection includes high-profile
brands that are prized for reliability, like
Coleman, Shakespeare and Old Town Canoe and
Kayak, as well as our Field & Stream and Quest
private-label brands.
We are a true outdoor destination store where
sportsmen can test our products in our on-site
archery lane, purchase hunting and fishing licenses
and get instant access to the services they need,
like rifle scope mounting, bore sighting, fishing line
spooling and arrow cutting.
THE LODGE
HIGHLIGHTS