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E
XHIBIT
3
1.1
C
ERTIFI
C
ATI
O
N
S
I, Jay L. Sc
h
ottenste
i
n, cert
if
yt
h
at:
1. I
h
ave rev
i
ewe
d
t
hi
s annua
l
report on Form 10-K o
f
DSW Inc.;
2. Base
d
on my
k
now
l
e
d
ge, t
hi
s report
d
oes not conta
i
n any untrue statement o
f
a mater
i
a
lf
act or om
i
t to stat
e
a material fact necessar
y
to make the statements made, in li
g
ht of the circumstances under which such statement
s
w
ere made, not misleadin
g
with respect to the period covered b
y
this report
;
3
. Based on m
y
knowled
g
e, the financial statements, and other financial information included in this report
,
f
a
i
r
l
y present
i
na
ll
mater
i
a
l
respects t
h
e
fi
nanc
i
a
l
con
di
t
i
on, resu
l
ts o
f
operat
i
ons an
d
cas
hfl
ows o
f
t
h
e reg
i
strant a
s
o
f, and for, the
p
eriods
p
resented in this re
p
ort
;
4. The re
g
istrant’s other certif
y
in
g
officer and I are responsible for establishin
g
and maintainin
g
disclosure
controls and procedures (as defined in Exchan
g
e Act Rules 13a-1
5
(e) and 1
5
d-1
5
(e)) and internal control over
f
inancial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:
(
a) Des
i
gne
d
suc
hdi
sc
l
osure contro
l
san
d
proce
d
ures, or cause
d
suc
hdi
sc
l
osure contro
l
san
d
proce
d
ures
to be desi
g
ned under our supervision, to ensure that material information relatin
g
to the re
g
istrant, includin
g
its
c
onsolidated subsidiaries, is made known to us b
y
others within those entities, particularl
y
durin
g
the period in
w
hi
c
h
t
hi
s report
i
s
b
e
i
ng prepare
d
;
(b
) Des
i
gne
d
suc
hi
nterna
l
contro
l
over
fi
nanc
i
a
l
report
i
ng, or cause
d
suc
hi
nterna
l
contro
l
over
fi
nanc
i
a
l
r
eport
i
n
g
to
b
e
d
es
ig
ne
d
un
d
er our superv
i
s
i
on, to prov
id
e reasona
bl
e assurance re
g
ar
di
n
g
t
h
ere
li
a
bili
t
y
o
f
financial reportin
g
and the preparation of financial statements for external purposes in accordance with
generally accepted accounting principles
;
(
c) Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in thi
s
r
e
p
ort our conc
l
us
i
ons a
b
out t
h
ee
ff
ect
i
veness o
f
t
h
e
di
sc
l
osure contro
l
san
dp
roce
d
ures, as o
f
t
h
een
d
o
f
t
he
p
er
i
o
d
covere
dby
t
hi
s report
b
ase
d
on suc
h
eva
l
uat
i
on; an
d
(
d) Disclosed in this report an
y
chan
g
e in the re
g
istrant’s internal control over financial reportin
g
that
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of a
n
annua
l
report) t
h
at
h
as mater
i
a
lly
a
ff
ecte
d
,or
i
s reasona
bly lik
e
ly
to mater
i
a
lly
a
ff
ect, t
h
ere
gi
strant’s
i
nterna
l
c
ontro
l
over
fi
nanc
i
a
l
report
i
n
g
;an
d
5
. The re
g
istrant’s other certif
y
in
g
officer and I have disclosed, based on our most recent evaluation of internal
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board of
di
rectors (or persons per
f
orm
i
ng t
h
e equ
i
va
l
ent
f
unct
i
ons)
:
(a) A
ll
s
ig
n
ifi
cant
d
e
fi
c
i
enc
i
es an
d
mater
i
a
l
wea
k
nesses
i
nt
h
e
d
es
ig
n or operat
i
on o
fi
nterna
l
contro
l
over
fi
nanc
i
a
l
report
i
n
g
w
hi
c
h
are reasona
bly lik
e
ly
to a
d
verse
ly
a
ff
ect t
h
ere
gi
strant’s a
bili
t
y
to recor
d
,
p
rocess, summarize and re
p
ort financial information; and
(b) An
y
fraud, whether or not material, that involves mana
g
ement or other emplo
y
ees who have
a
si
gn
ifi
cant ro
l
e
i
nt
h
e reg
i
strant’s
i
nterna
l
contro
l
over
fi
nanc
i
a
l
report
i
ng.
B
y: /s/ Jay L. Sc
h
ottenste
i
n
Ja
y
L. Schottenstein,
C
hairman and
C
hief Executi
v
e
O
ffice
r
Dated: March 31, 2009